We have over twenty years experience creating and managing brands, here’s our story.


From humble beginnings to an award winning full service creative agency to a specialist brand consultancy. Here’s the Carter Branding story.

Where it started

In 2003, founder, Daniel James, a former Head of Marketing for a UK plc, built a small marketing and design agency from the ground up that matched big-city agency expertise with small agency agility.

The objective from day one was to provide clients with a balance of strategy, creativity and delivery from an expert team. The agency quickly grew from humble beginnings to service some of the largest names in the UK including The Financial Times, NHS, Macmillan Cancer Support, Eversheds, Pearson and Priory Group amongst others.

Carter Branding Founder Daniel James

Daniel James, Carter Branding Founder

Punching above our weight to secure such prestigious names on our client list meant that our approach to delivering solutions that brought real-life, innovative and effective results, really struck a chord with our varied clients.

We established ourselves in our industry and grew from strength to strength through providing strategic branding, creative design and web development services.

However, following the untimely death of agency senior partner David Pollard in 2012, the breadth of services was greatly reduced to create a refocussed studio that concentrated solely on branding.

Carter Branding Today

In it’s current incarnation, Carter Branding is still run by Daniel (who has a couple of other successful ecommerce brands under his belt) and by working with a talented team of experts in their field, our more than two decades of experience in business sees us working with clients throughout the UK, Europe and occasionally, the rest of the world.

As a boutique branding consultancy, we specialise in creating brands for both established and emerging organisations. And whether creating a new brand or refreshing an existing one, our client-side commercial experience and branding expertise ensures we are perfectly positioned to serve you with our branding support.

Today, Carter Branding is still small, independent and we remain committed to producing highly successful branding campaigns and accompanying design work that helps clients achieve their goals.