Having just one single logo or having a ‘one-size-fits-all’ approach can be incredibly inflexible and in fact could be detrimental to the way in which your business is viewed…

When it comes to the visual elements of your brand, it is crucial to get the fundamentals of strong logo design correct from the outset…

To develop your brand strategy, there are six main brand foundations to examine and establish before doing anything else. We look at each one in detail…

If you’re wondering whether you should rebrand your business, you should really start by asking yourself the following eight questions…

If you are launching a new business or are in need of a unique brand name, it’s not unusual to find the process a little daunting. This is a guide to naming your brand that is actually useful…

We were recently asked by a potential client if branding is really worth the investment – here we highlight why it always is…

We look at why choosing and using colours in visual identity and branding projects is so important…

We look at some famous brand evolutions and ask what we can learn from them and how it can apply to your business…

We look at why consistency really matters when it comes to executing your visual identity and what impact brand consistency has…

A detailed look at why we use moodboards for creative direction during the visual identity stage of the branding process…

We explain why hiring a copywriting specialist to write your marketing copy for your ambitious business makes perfect sense…

Your brand isn’t what you say it is… it’s what others say it is. Here’s why it’s gut feelings and why your brand is defined by the individuals who come across it and their interpretation of it…

Whatever the stage of your business life cycle, here are ways to tell it’s time for a brand identity refresh…

Some argue that business stationery isn’t necessary in an increasingly digital world – but here’s why we disagree…