As experienced brand creators, the brand creation phase turns research and strategy into your new brand.


Using the findings from the initial research and the strategy development phases, the brand creation stage is the point at which we begin to work visually on your new brand.

Brand Creation

Whilst we explore a variety of creative avenues when it comes to designing your new brand, your established objectives and the understanding of your environment results in a clear focus and creative direction. 

As we investigate different design routes, we explore how your brand will actually be applied.

In designing your new brand we may present our thinking to you in the form of initial sketches or outlines and then apply this with moodboards, concept applications and mockups to show how it would look in the real world.

What we do

  • Concept development
  • Visual identity
  • Creative style[s]
  • Typography
  • Colour schemes
  • Brand guidelines
  • Brand guardianship

Once we receive your feedback and ongoing direction, we then move forward to produce a clearly defined identity that meets your objectives and accurately represents your brand.

As your new brand has been created, modified and approved, it is time to move on to the final stage of our four step process – namely the brand application which is the phase where your new brand is applied.

The final stage in our four step process is Brand Application.