Project spotlight : copywriting agency brand identity design…
We take a closer look at a recent client project – this time the design, development and delivery of visual elements for a copywriting agency.
Project Overview
Write Again is a start-up copywriting agency supporting businesses with a range of content writing and reviewing services. They needed a new logo, brand identity and supporting materials ahead of the launch of the business.
It was important to the client that the visual identity was clean and modern and offered a strong difference from others in the market. We needed to deliver a strategic and design-led proposition to position the firm as new to the market whilst also demonstrating both their experience their key points of difference.
The Solution
Following industry, competitor and target consumer research, we worked around the idea of a writing implement – namely a pen – as the key to the visual identity.
The name of the business lends itself perfectly to the creative concept and by implementing the pen within the name, we were able to utilise the negative space within the letter ‘i’ to deliver a unique logomark.
The application, stage of the project was to apply the new logo to a range of materials including stationery, documents and proposals etc.
In addition we created a suite of social media profiles and supporting imagery along with supporting the new business with a strong web presence.
