carter-branding-why-business-stationery-is-still-important-to-branding

Why printed business stationery is still important to branding.

Some people argue that business stationery is no longer necessary in an increasingly digital world.

But we know that there is definitely still a need for professional communication materials and here’s why…

Your business stationery should be viewed as one of your key brand building blocks – it gives the organisation the necessary branded tools to communicate – both internally and externally – with management, investors, colleagues, customers, clients and suppliers, all while setting a professional tone and approachable manner.

Traditional printed stationery includes business cards, letterhead, envelopes and notecards. And together, this suite of items can be kept on hand to ensure that all correspondence from your business aligns with your brand and remains professional at all times.

Your stationery says much about your business – it’s a crucial part of brand building and how your image is projected.

If you have cheap looking stationery or supply quotes on rough sketch paper, or your business stationery has been badly created with no real design consideration, on low quality paper – you are more likely to lose business than gain customers!

But high-quality stationery, beautifully designed in line with the visual and creative direction of your brand at it’s heart, and created with total attention to detail and printed on high quality paper stock – will reflect incredibly well on your business.

Brand design experts are highly experienced at creating eye-catching stylish corporate stationery and we are skilled at creating suites of business stationery that ensure you stand out from the crowd.

Some of the most popular printed stationery items we regularly create for our clients include:

  • Letterheads and continuation sheets
  • Compliments slips
  • Business cards
  • Appointment cards
  • Invoices, quotations and receipts
  • Printed envelopes
  • Stickers and labels
  • Postcards
  • Notepads and desk pads
  • Report covers
  • Reply cards etc.

But business stationery doesn’t just have to be printed. When you send out invoices, statements or quotations – even via email or another web or cloud-based service – they are still visual representations of your brand and you must be committed to ensuring consistency and a strong alignment with your brand identity.

If you gone to the considerable trouble of creating a brand identity that truly reflects your brand values, have developed a strategic approach to communication and value your company image overall, then the impression you portray through such communications is obviously important to you.

As a result, we always strongly advise the creation of bespoke stationery materials to project your company’s image to ensure you are seen in the best possible light at all times and at every point of your customer communication journey.

As highly skilled and experienced stationery designers, we are experts at creating stylish business stationery.

Over the years we have developed close links with leading specialist print companies to ensure that we offer the highest quality materials at highly cost effective prices.

Carter Branding Founder Daniel James
Author
Daniel James is the founder and creative lead at Carter Branding.
With over twenty years’ experience, he is equally at home working on branding and design projects for major international PLC’s as he is supporting ambitious businesses and innovative start ups.
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As an award-winning boutique branding  agency, we create brand identities for ambitious organisations.