Project spotlight

Identity creation and literature design project for north west copywriting agency.

We worked with Write Again, a start-up copywriting consultancy, to take their initial concept and turn it into an established business proposition.

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Overview

Write Again is a start-up copywriting agency supporting businesses with a range of content writing and reviewing services. They needed a new logo, brand identity and supporting materials ahead of the launch of the business.

The CHallenge

It was important to the client that the visual identity was clean and modern and offered a strong difference from others in the market.

We needed to deliver a strategic and design-led proposition to position the firm as new to the market whilst also demonstrating both their experience their key points of difference.

The solution

Following industry, competitor and target consumer research, we worked around the idea of a writing implement – namely a pen – as the key to the visual identity.

The name of the business lends itself perfectly to the creative concept and by implementing the pen within the name, we were able to utilise the negative space within the letter ‘i’ to deliver a unique logomark.

The application stage of the project was to apply the new logo to a range of materials including stationery, documents and proposals etc.

In addition we created a suite of social media profiles and supporting imagery along with supporting the new business with a strong web presence.

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new identity development

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new identity in action

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Results

The delivery of the new brand identity and visual toolkit has enabled Write Again to establish itself within the market place.

The key to the launch was the creative proposition that positions the new firm as an experienced, knowledgeable yet friendly team that provides a high level of service.

Expertise

  • Research and insight
  • Brand strategy
  • Concept development
  • Visual identity
  • Creative style[s]
  • Typography
  • Colour scheme
Deliverables

  • Corporate stationery
  • Brand literature
  • Online development
  • Social media support