Project spotlight

Brand creation, launch and packaging design for eco hygiene manufacturer start up.

We created a new brand identity and supporting materials and packaging for an eco-hygience product manufacturer at the launch of the business.

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Overview

Long before the world became obsessed with ‘being green’ our manufacturing client was busy developing hygiene products made from 100% recycle materials – both content and packaging. Something which at the time was unique.

The CHallenge

We were tasked with creating a full brand identity for New Leaf Environmental as they launched their range of recycled cleaning, household and janitorial products onto the market.

The client wanted an earthy, natural colour scheme and a reference to the leaf within their trading name. In addition they wanted it to be clean and simple, and be matched by a concise strategy for future marketing communications.

The solution

Our creative direction led us to utilising the ‘l’ within the word leaf to create a leaf hero icon that would form the basis for the design.

The earth green colour tone and modern sans serif typeface delivers a logo that stands out, looks fresh and modern and maintains the emphasis on the ground, planet and environment.

With a strong use of white space and a minimalist stylish execution, the eye-catching element within it ensures this identity really helped the brand stand out.

When accompanied by the unique product range and concise brand messaging the offering was made clear from the outset.

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new identity development

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new identity in action

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Results

Following the launch, the brand quickly grew in terms of interest and sales. The application of the new identity greatly assisted in developing a strategic approach to business development and brand exposure.

Expertise

  • Research and insight
  • Brand messaging
  • Concept development
  • Visual identity
  • Typography
  • Colour scheme
Deliverables

  • Corporate stationery
  • Marketing materials
  • Brand literature
  • Packaging design
  • Signage