Project spotlight

Brand creation, design and delivery for leading family mediation firm.

We created a new brand and assisted with the launch and ongoing implementation of north west specialist private family mediators, Resolute Family Mediation.

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Overview

As part of an ongoing process to expand their service offering, our client – a busy law firm – wanted to develop a standalone entity that specialised solely on family mediation and the associated legal support services that accompanied it.

The CHallenge

The challenge of this project was to ensure that the identity would work both solo and also as part of a broader firm offering.

We were encouraged to look into creative concepts that referenced peace, tranquility and support. Additionally, the client liked the idea of including hands in some way into the overall identity.

The solution

Following a strategic review and competitive market assessment, we began the process by working to develop the icon that would feature alongside the text.

The design process was influenced by a dove – the bird of peace – and using abstract, open hands as wings. Working a formal colour scheme into the overall identity, the brand was positioned as calming, caring, gentle and professional.

Additionally, we secured the desired domain name and created a website, marketing literature, email marketing and outdoor advertising campaigns that helped drive awareness in – and referrals to – the new brand.

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new identity development

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Icon development

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new identity in action

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Results

The completion of the brand identity design and implementation process saw considerable interest in the mediation services offered.

Rapid growth in client numbers meant that additional resources were required and after a number of successful years, the standalone brand was brought back under the umbrella of the main law firm.

Expertise

  • Research and insight
  • Brand strategy
  • Concept development
  • Visual identity
  • Creative style[s]
  • Typography
  • Colour scheme
  • Brand guidelines
Deliverables

  • Corporate stationery
  • Marketing materials
  • Brand literature
  • Advertising campaigns
  • Online development
  • Email management
  • Signage