Project spotlight

Major rebranding project for leading commercial and private client law firm.

We worked with Myerson – one of the largest independent law firms in the North West of England – on multiple projects over 10+ years. The highlight of which was the rebranding of the entire firm.

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Overview

Neil Myerson Solicitors were a provincial law firm with big city aspirations. They focused on their local market with a traditional look and feel but this wasn’t representative of who they truly were, the impact they were looking to make or where they were heading as a firm.

The CHallenge

The starting point was a disparate brand identity – they were using two different logos, an uninspiring colour palette and a jumbled mix of literature styles.

They wanted a completely fresh look to enable them to stand out in a competitive marketplace and against competitors whose traditional, cautious appearance was typical of the regional legal market at the time.

They needed a completely new identity and proposition to retain and attract new clients whilst ensuring they were in a position for their planned rapid, organic growth.

Original identity in use

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The solution

In order to position Myerson as a leading commercial and private law firm for businesses and high net worth individuals, we needed to create revised brand proposition and identity that reflected this standing.

Following external research and a comprehensive strategic review, we proposed the renaming of the firm – dropping the founders name to the more memorable and direct ‘Myerson’.

We then delivered a complete rebrand that features a stunning hero icon at its core that was based on a bold, bright colour scheme and the ‘M’ from Myerson and when matched with a modern type family, Myerson was born.

Applying the new brand to a wide range of physical materials and online media and also across a number of locations was both complex and time-critical, yet this brave departure for a traditional small town law firm [at the time] was widely commended and the new brand encompassed every touch point throughout the client journey.

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new identity development

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new identity in action

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Results

The complex and detailed rebranding process took the existing appearance of small town solicitors and repositioned Myerson as a leading,  modern law firm.

A major investment programme saw the client grow considerably – both in terms of partners and the team and also through major client wins brought about through the greater exposure and more modern approach to their marketing activities.

By completing a comprehensive brand audit process we addressed the large number of client touch points and as a result, the consistent application of the brand ensured continued large scale growth and multiple industry and marketing award wins for the client.

Expertise

  • Research and insight
  • Brand strategy
  • Naming
  • Concept development
  • Visual identity
  • Creative style[s]
  • Typography
  • Colour scheme
  • Brand guidelines
Deliverables

  • Corporate stationery
  • Marketing materials
  • Brand literature
  • Advertising campaigns
  • Online development
  • Social media support
  • Email management
  • Signage
  • Event materials

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