Project spotlight

Brand design and launch project for start up technology consultancy.

We devised and created a new brand identity and supporting materials for Network Centric Technology at the launch of their new tech consultancy firm.

carter-branding-work-network-centric-technology-circuit-board
carter-branding-work-network-centric-technology-circuit-board
Overview

Network Centric Technology is a firm of UK consultants and engineers who together have over seventy years product design and development experience. Specialising in the design, test and implementation of low power systems they provide a convenient source for hardware, software, RF and industrial product design.

The CHallenge

We were tasked with creating a strong, bright and memorable identity at the time of the launch of the business. Due to the nature of their business there was little need for additional materials and so the focus was primarily based on the identity design and initial application.

The solution

We created a three-line stacked text application married to a unique, colourful icon that sits neatly to the top of the text. The flowing gradient of the icon represents the flow of ideas and technological expertise of the firms consultants.

The strength and impact of the icon and the individuality that it offers, means that it is instantly recognisable and memorable and when married to the uppercase modern sans serif typeface, produces a strong identity that helped set the consultancy apart in their competitive market environment.

Once the identity was finished, we created a suite corporate stationery materials, website elements and internal signage.

carter-branding-work-network-centric-technology-identity
new identity development

carter-branding-work-network-centric-technology-colour-palette
carter-branding-work-network-centric-technology-colour-palette-gradients
carter-branding-work-network-centric-technology-icon-development-sketch
carter-branding-work-network-centric-technology-icon-development
carter-branding-work-network-centric-technology-icon-development-sketch
carter-branding-work-network-centric-technology-icon-development-sketch
carter-branding-work-network-centric-technology-icon-development-sketch
carter-branding-work-network-centric-technology-icon-development
carter-branding-work-network-centric-technology-identity-development
carter-branding-work-network-centric-technology-identity-development-sketch
carter-branding-work-network-centric-technology-identity
carter-branding-work-network-centric-technology-identity
new identity in action

carter-branding-work-network-centric-technology-identity-stationery
carter-branding-work-network-centric-technology-business-cards
carter-branding-work-network-centric-technology-business-cards
carter-branding-work-network-centric-technology-identity-stationery
carter-branding-work-network-centric-technology-business-cards
carter-branding-work-network-centric-technology-business-cards
carter-branding-work-network-centric-technology-letterheads
carter-branding-work-network-centric-technology-identity-printed
carter-branding-work-network-centric-technology-hoodie
carter-branding-work-network-centric-technology-identity-devices
carter-branding-work-network-centric-technology-identity-paper
carter-branding-work-network-centric-technology-signage
Results

The completed identity supported Network Centric Technology both at the time of launch and also as the business has grown. Whilst working in a competitive marketplace, the firm has certainly stood the test of time.

The specialist service provision and the expertise provided by the consultancy is matched by a timeless identity and positioning that is championed by the creative approach of the initial identity.

Expertise

  • Brand strategy
  • Concept development
  • Visual identity
  • Creative style[s]
  • Typography
  • Colour scheme
Deliverables

  • Corporate stationery
  • Brand literature
  • Online development
  • Signage